What are the new call to action buttons on Facebook? So you may have seen them, they just rolled out Facebook wide. So what are the benefits of using it? As a business you will have a few options. With your call to action button you can call people to shop now, book now, contact us, use an app, play a game, sign up or watch a video. You are going to find this call to action right in your cover photo. And you are going to direct it to a website, to an app or you can also do it to a mobile site. They give you that option. You can also do it differently for android or iPhones.