YouTube SEO
In today’s world where even TV remotes accept voice searches, your videos need to answer questions and be easy to find. Whether that question is what features come on a certain car, what sets your food apart from every other restaurant, or how to apply tape to alleviate knee pain (by the way this has 3.7 million views) proper titles, descriptions, and imagery are key to discovery. If you’re thinking to yourself, that sounds a lot like SEO, you’re right, because YouTube SEO is the next step to being found.
WHY DOES YOUTUBE SEO MATTER?
As you may have guessed YouTube is the largest video search engine around today, processing more than 3 billion searches per month. What you may not know is that the Google owned site, is also the #2 most used search engine behind Google itself. Whether it be to find out more about a product, watch a tutorial, or just for entertainment purposes, YouTube has become a go to information hub. If your videos provide solutions for these needs, but aren’t optimized properly, you are missing out on a huge opportunity to capitalize on such a high volume of traffic.
Chances are you’ve already tried hiring someone to come in and shoot at least one, if not a series of videos, and once everything got uploaded only got a handful of views. Now you are left wondering, why was that shoot or video service so expensive when I got so little out of it? The problem may not be the quality of the video itself. Your title, description, and even inaccuracies in your closed captions could all be factors that are killing the visibility of those beautiful videos. Don’t believe it? Check out those related videos on the right side of the screen with thousands of views about the same subject.
So what can be done? There are a couple of options:
1 Pay for ads on YouTube that could cost a significant amount of money per view.
2. Take the time to go through every video your company has and update all the information yourself.
3. Have an SEO professional update all of the information in a search engine friendly manner.
Does that third option sound the best for you? Let’s get you on Blue Sand Group’s YouTube SEO program. Our team of SEO and Social Media professionals will make sure all of your videos have every element they need to be found, seen, and lead customers to your site or door.
Need help shooting the videos? We can do that too
https://www.choosebsg.com/sem/video-production/
