Powerful Mobile App Development

Award Winning Long Beach App Development Firm

“There’s an app for that!” How many times have we heard that? Too many to count, for sure.

With tons of apps for just about everything imaginable, the trend is to have an app that individually fits and serves your clients. If you don’t make it quick and easy for your customers, someone else will.

Look anywhere and everywhere. Digital is virtually universal. Everyone has a device in hand, busily accessing the rest of the world. If you are not part of that world, you are missing huge amounts of business that could and should be heading your direction. Every idle moment, from standing in line for everything to eating at lunch, to shopping, to (yes, admit it) goofing off at work — you name it, they are all going at it on their devices and yes, they are buying! And you do it, too.

Contrary to what some may lead you to believe, an app should not just be a mobile version of your website. That’s why you had a responsive site built in the first place. You didn’t? Well, that’s something that needs to be done right away, and we can help with that.

So, what makes a great mobile app? There are many factors, but the foundation must include:

1. Ease of UseWhile this may seem obvious, the user experience often times will get overlooked in trying to design the best looking app. It is important to make sure that your app looks good, but it is even more important to make sure it functions well. If it’s not easy to navigate or use, consumers will end use, and often remove your app very quickly. According to Android Authority, 77% of users will decide to never use an app again in as little as 72 hours after installing.
2. SpeedMuch like your website a key consideration has to be load time, and speed while navigating. Think about how frustrating it is when all you want to know is how long your wait will be at your favorite theme park, or how bad the traffic is in your area and your app just won’t load. While that may just be a one time occurrence, that one time could very easily lose you a user.
3. The “Two Tap Rule”This brings together both Ease of Use and Speed. Similar to the “three click rule” on a website, if it takes more than two or three taps/swipes/clicks to accomplish a desired task users will fall off, or at the very least become discouraged with the app or site. Remember, you want your app to be reliable and easy to navigate quickly.
4. Unity Across PlatformsAs we mentioned before, your app should not just be a mobile version of your website, but it also shouldn’t abandon everything from your site either. Identify key elements and functions from your website, both desktop and mobile and make sure they are optimized for quick and easy use within your app.
5. GamificationYour mobile app needs to provide added value that your website can’t. Think about your favorite apps. They probably have a reward system for purchases, check ins, or social referrals. Some even include limited time deals. All of these elements can lead to a more enjoyable consumer experience, and more use of your app.

 

Our team of leading-edge programmers and designers will create a beautiful, intuitive app and mobile website for your business according to your specifications and with an eye to future updates and features. Remember, when people can find and access you no matter where they are, then you make business deals anytime…period.

Your app and mobile site, created to the highest functionality and standards, by BSG will be the direct public portal to you and your business. Our process has been refined over time:

WE START WITH BRANDING

When we create a logo, we are not just creating an image, we are creating a new way of communicating. After we are presented the basic concept, we reflect. Then, we draft our a visualization of the concept. We reflect with you again. Then, when we have decided on a direction, we merge the visual with the concept and refine the message. When we are done, words are unnecessary.

USER INTERFACE

After the wireframes and blueprints are created, we start working on the UI. UI merges art and functionality.

We select certain screens and elements from the blueprints and start the process of creation. Once the UI is in a solid and completed position, most firms start on development development. But at BSG, that’s when we get started with the user experience phase.

NEXT, WE TACKLE USER EXPERIENCE

It's easy to know what components you need on an app. But laying them out is the tricky part; it's an art.

Our goal is to make the app an extension of your hand. We want it to react naturally -- organically. That’s what an expert in UI can achieve. In order to make this happen, we have to move from mere wire frames to working plans. At the end of the UX phase, your apps layout and blue prints will be clear.

POLISH

Your app comes to life during UI and UX, but when BSG starts to poish your app, this is where we really shine. When we finish this stage, the BSG touch is apparent.

The BSG website, like our apps are full of special touches that are both obvious and subtle at the same time. This attention to detail is what makes the difference in a BSG app.

Featured App: American Bars (iOS & Droid)

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