Does PPC Advertising Work? Yes and no, it can work very effectively and it can also be a waste of money without any result.

Let me explain first what PPC advertising is. When you go to Google, Yahoo, and Bing and do a search, the sponsored advertising generally on the top or the side is a pay per click ad. Basically what you’re doing is paying Google, Yahoo, Bing for prominent placement in various searches.

The downside of PPC advertising is once you stop paying, the ads go away. As opposed to organic rankings where once you get the proper placement you need, those placements will stay there especially when you do the required update on a regular basis.

Now, the best thing to do is to start out and to set up a basic budget for it. Don’t go crazy on the spending in the beginning. If you’ve just launched a website and have no rankings, or if you’ve had a site for a long time and you don’t have any rankings, you want to use this type of advertising to get some traffic to your website.

Be good with your budget and monitor how things are going with it. It is very easy for it to get out from under you. Set a limit for how you spend daily and you will be well on your way to using Pay Per Click Advertising effectively.