Facebook has been attempting to boost the usage of “Stories” on the platform since it was implemented earlier this year. The feature allows users to post a photo or video that will only be viewable for 24 hours.

However, for fast and temporary photo/video sharing, social media users still seem to prefer Instagram, who launched “Stories” over a year ago.

Lucky for Facebook, who purchased Instagram back in 2012, they can piggyback off of Instagram “Stories” success with a new feature. Users can now choose to post their Instagram Stories onto Facebook Stories with a simple click.

The feature was noticed by Twitter user @mruiandre, and shared by Next Web’s Matt Navarra.

Photo via Twitter @MattNavarra

Hopefully Instagram chooses to release this feature permanently, as this would be a great tool to integrate multiple social media pages. It is essential for a company to have cohesiveness in their social media branding, and this tool is another way to accomplish that.

If you feel that you could use some help with your brand’s social media marketing, the team at BSG has the experience to develop effective and organized social media strategies and manage social platforms properly for businesses of all types. Contact us today to learn more about what we can do for you.