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It’s important to stay ahead of the SEO game, as Google is constantly updating their algorithm.
Those brands that adapt thrive and succeed in the age of information. On the other hand, the ones who do not think ahead tend to fall behind.
Don’t be one of those companies that falls behind.
Luckily for you, we will summarize what you need to do in order to get a jump on your competitors in both SEO and Content Marketing.
Merging SEO & Content
You can’t keep SEO and content away from each other, they go hand-in-hand.
Brands can create content based on the data available to them. If they utilize the data properly, their mark in the industry will be undeniable.
Recognizing Mobile-First
Mobile devices have the lead over desktops when it comes to searches. This happened in 2015, and that lead looks like it will continue to increase for the foreseeable future.
The first thing you MUST do is make sure that your site is responsive. Having a responsive site will drive traffic through the roof.
But that’s not the only important fact here.
Page speed also has to be taken into consideration. If your landing page takes longer than three seconds to load, potential costumers will leave your site.
Hyperlocal Marketing
Want to stay ahead of local SEO? Think ahead. Take advantage of the customers who search for places that are near where they are.
And also make sure that your companies location, directions, hours are all prominently displayed. This will make things less confusing and easier to find for your customers.
Voice Searching
Voice searching is already on the rise with about 20-25% of total searches coming from voice searches.
That means that you’ll need to tailor your blog posts to match these kinds of search inquiries which usually contain who, what, why where, when, and how.
You need to make sure that your content regularly meets this kind of demand in order to keep up with growing trends.
Switching to Machine Learning
Marketers should start looking a data as facts and use them to your advantage.
But brands and companies should not spend too much time analyzing the data. Use it to create compelling articles that will engage your readers. This will want them to come back again at a later date.
Still need help? Blue Sand Group can focus your online marketing strategy to get your company ahead in the industry.
