Instagram is testing out a new feature that allows you to follow hashtags the same way you follow accounts. The move aims to increase engagement by letting users find curated content more easily, and specifically content they like.

While still in just a testing phase, this is one feature that seems like it could be a big hit. Instead of having your feed filled with photos that might not all interest you, you can now have a much more focused social media experience.

The Hashtag Experience

Being able to follow a hashtag allows you to see more posts about a certain topic even if you don’t know who to follow; you can now follow the topic itself. It also ensures you’re seeing the top and newest posts.

This also has the potential to be a powerful marketing tool, allowing a business to capitalize on engagement and popularity of posts and topics.

Contact Hashtag Experts at Blue Sand Group

If you feel that you could use some help with your brand’s social media marketing, the team at BSG has the experience to develop effective and organized social media strategies and manage social platforms properly for businesses of all types. Contact us today to learn more about what we can do for you.