On average, people are spending nearly three hours a day on their mobile smartphones and tablets. Searches make up a large portion of people’s activity on those devices.

Mobile Device Study

According to a recent study by Flurry, people spend 14% of their time on mobile devices searching or looking at websites. That’s a significant amount of time. This is why it’s important that you have good mobile version of your website.

There’s even more encouraging data about what people are looking for when they search on their phones and tablets. The most common reason mobile users performed a local search was to find a specific business. They generally look for the business’s address and hours of operation, so it is important to make sure that your company’s information is easy to find and always the same.

And those searches on mobile devices often yield great results. Nearly 80% of searches on mobile devices for local services are turned in to purchases. Three quarters of those purchases happen on the same day, though that of course varies based on the industry involved. A mobile version of your site will allow customers to see your business when they’re on the go, and BSG has the expertise necessary to optimize your site across the many mobile operating systems.

When smartphones were first introduced, many wondered if apps were just a fad. Well, it has become quite clear that they’re the most common way people use their smartphones. 86% of the time people spend on their mobile devices is with apps. Gaming and Facebook take up a huge chunk of that, while YouTube and Twitter both have sizable audiences. Facebook and Google are the leaders in selling mobile advertising, just like they are for online advertising.

Google My Business

There are a couple of ways you can use apps to boost your business besides simply buying advertising with the companies that dominate mobile usage. Google Maps is one of the most popular apps, and you should make certain that your information appears accurately on its maps. You can do this through the Google My Business portal, which will also ensure that your information is accurate in local search results.

Similarly, you can claim your listing on Yelp, CitySearch, and other related services.

Maybe the best way to really interact with mobile users is through an app created specifically for your business. Certainly if you offer an online service, an app will give your customers another way to buy from you. BSG’s programmers and designers have lots of experience creating elegant, easy-to-use apps that put your business’s best foot forward.