BSG Articles (192)
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The History of Google’s Search Equation
In 2006 both the Oxford English and Merriam-Webster dictionaries added the verb “google” to their pages. Though Google itself resists the public’s broad use of the term to dissuade them from genericizing its trademark, it’s difficult to believe the company didn’t feel just a touch of pride. After all, it achieved this landmark less than a decade after Google.com was first registered as a domain. Co-founded by Sergey Brin and Larry Page in September 1997, Google began as an outgrowth of the same Stanford servers that had hosted the duo’s first search engine, BackRub, in 1995.
View items...In the latest of our endeavors to remain ahead of the technological curve, Blue Sand Group has developed a new return on investment platform, called The Ad Auditor.
You may be asking yourself, “what is The Ad Auditor?”
(more…)Today we're going to talk about creating meta titles that will drive clicks to your website.
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Jaws, Michael Keaton's Batman, Transformers, Lays potato chips: The Original is always best. (Sorry, GoBots. Not sorry, Cappuccino flavor chips.) When it comes to social media marketing, content drives engagement. And when it comes to content, the more unique and original, the more it will encourage users to engage with you. Therefore, original content is of the utmost importance.
(more…)First Approach
The first approach is to use SEO and your social media accounts to organically promote your videos. The second is to buy advertising views from YouTube. These approaches are certainly not mutually exclusive, and in fact they complement each other well. (more…)Mobile Device Study
According to a recent study by Flurry, people spend 14% of their time on mobile devices searching or looking at websites. That's a significant amount of time. This is why it's important that you have good mobile version of your website. (more…)Responsive Web Design
Responsive web design combines media queries (which determine the size of the browser) with proportional rather than absolute sizes for the text columns, images, and other page elements on a website. (more…)Landing Pages
At the same time, it is still vitally important to get potential customers to your site to learn about what you have to offer and to make purchases. Businesses have responded to these developments by using landing pages, particularly ones that highlight the types of content they use in their advertising. (more…)Start-up Capital
It's also important for start-ups to be well prepared for lower revenue in the first couple of years. Overestimating the amount of money coming in is also a frequent cause of money problems. (more…)Black-Hat SEO
Black-hat SEO leads people to unrelated or low-quality websites, and often makes users unhappy. Google's Panda updates also play a role in penalizing websites that post low-quality or unoriginal content. (more…)Minimalist Web Design
A minimalist design can put your business in a position to succeed by emphasizing your strengths and ensuring that people see what you want them to see. Here are a few more reasons to consider making your website's design more minimalist. (more…)Not Like PR
When people are willing to spend their time on social media with your business, it's because they really want to talk to you. They are certainly not looking for PR speak and form responses. It's vital that those running your business's social media accounts respond to people individually, and make them feel like they're having a conversation. In short, you need to interact with your customers and potential customers. (more…)Determine What Social Media Works for Your Business
Many times when businesses take the social media plunge, they feel like they have to be active on every available platform. The end result is that they end up doing none of them well. They would be much better suited choosing a couple of platforms and learning to use those well. (more…)Live Video Streaming: Is it good for your business?
Video live streams has been around for a while. YouTube has enabled just about any user to host a live stream of their own. However, when Periscope and Meerkat were released earlier this year, they really took off. They connected with users in a way that the other services had not. Platforms are easy to use. Anyone who downloads their respective apps can stream video to anyone else who also has the app. (more…)Why You Need to Hire a Professional Web Designer
There are any number of reasons you really should pursue a professional to build your site. For brevity, Blue Sand Group will offer four compelling reasons here. Look anywhere and everywhere. There are numerous free Web-hosting services, even ones with free templates you can use to build your website. Yes, you can build a quickie website in a few minutes without any cash outlay. The problem is that your website, and your reputation, look exactly like that — a cheap, slap-dash effort that lends no confidence in you or your business. (more…)Yes, You Need Mobile Website Optimization…NOW.
Yes, you have a fabulous website. It is grandly interactive, possesses stunning graphics, lots of informative links. It stretches panoramically across your desktop space. But how does it look and function in the palm of your hand? (more…)BSG Wants Your Business to Succeed, Which Means Creating Quality Content!
Although some will fill the page with pictures, internet insiders will always tell you that “content is king.” So, how do you create that killer content that will bring them in and hold them on your site? Here are 5 steps to achieving that goal:
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